Website Design, Branding, Visual Identity
Design Agency
Segway - Ninebot Global Official Website
过去 8 个月，我作为全球官网项目负责人，完成了 Segway 中美站点的 0 到 1 重构与上线！
本次重构不仅是视觉层面的升级，更是从底层重新规划了整个平台的设计与内容体系。我主导：
1. 构建适用于双品牌（Segway & Ninebot）的设计系统，包括基础 UI 规范、组件库及多语言适配策略，提升了跨区域团队的协作效率与设计一致性
2. 与开发团队合作，基于 AEM 架构搭建内容组件模型和产品库模板，实现模块化管理与多市场灵活发布
3. 成功落地并上线美国和中国官网：www.segway.com / www.ninebot.com
目前正在推进欧洲站项目，聚焦 40+ 国家/地区的语言本地化与跨时区协作挑战，持续完善全球统一平台的可扩展性与区域灵活性。
Website and Branding for Fintech Company
The client's mission is to help more artists establish stable income sources and create novel monetization methods. They firmly believe that artistic creation is not just an expression of creativity, but also a profession that can provide sustainable earnings for artists. Through an innovative platform, artists can transform their creations into valuable assets, thereby gaining continuous financial rewards.
Website and Branding for Fintech Company
The client's mission is to help more artists establish stable income sources and create novel monetization methods. They firmly believe that artistic creation is not just an expression of creativity, but also a profession that can provide sustainable earnings for artists. Through an innovative platform, artists can transform their creations into valuable assets, thereby gaining continuous financial rewards.
Website for Energy Company
Worked with an energy company to rejuvenate their brand image and appeal to a younger demographic through a comprehensive design overhaul. This project involved refreshing their visual identity to resonate with contemporary aesthetics and energy-conscious values that younger users prioritize.
Website and Branding for IoT Company
Client @its.not.mirror is a home IoT company that builds and ships interactive artwork to help people with memory difficulties practice mindfulness. As the aging population increases, they believe this work will be so important to the society.
Their first patent product, ‘Not Mirror’ is a handcrafted wooden shelf that helps people remember essential items before they leave the house, it features live weather information in a beautiful two color tone display.
Website for Foundation
Worked with a local foundation to overhaul its brand and website design, aiming to engage a younger audience. The project involved refreshing its visual identity to align with modern aesthetics and making the foundation's mission more accessible to young users, thereby improving the website's investment conversion rate and readability.
Branding for Design Consulting Firm
Collaborated with a US design firm to rejuvenate their brand identity through comprehensive visual branding, aiming for a younger appeal. This project encompassed revitalizing their visual identity to reflect a modern company's image, transitioning from a traditional US design firm to a global creative powerhouse.
