work
projects

work projects

These are some projects I work on before – always subject to change.

JD E-Space Advertisement

ROLE . CLIENT YEAR

UX Design, Visual Design, Sound Design JD.com 2021

The newly built JD Mall in Xian has a large LED screen. As a member of the team responsible for the form and operation strategy and design of the LED screen. Our goal was to create an engaging and impactful visual experience for customers, utilizing appropriate content, video, and operational strategies. By incorporating user feedback and regularly updating the content, we were able to enhance the overall shopping experience and attract and retain customers. A total of 4 videos are currently being sent.

East Nanjing Road

ROLE . CLIENT YEAR

UX Design, Visual Design, Interaction Design Shanghai Government 2021

This project is a new digital project of East Nanjing Road, which planned billboards using a total of three large screens. Our aim was to create a dynamic and innovative visual experience that could inject new energy into the old streets. As a team, we worked collaboratively to produce a diverse range of advertising videos and image stills, each designed to capture the unique spirit and character of the area. Through careful planning and creative execution, we were able to create a visually stunning display that has become a new attraction for visitors and locals alike.

Wuxi Digital Media Design

ROLE . CLIENT YEAR

UX Design, Visual Design, Sound Design Wuxi Yaohan Centre 2021

This project is a digital advertising business for a shopping mall located in WUXI and produced advertising videos using large screens. The video production is currently completed and is being transmitted locally.